Ever scrolled through a webpage, only to see a broken image icon with a line of text where the picture should be? That text, folks, is called alt text, and it’s a small but mighty player in the world of SEO. If you’re looking to up your website game and give your images an SEO makeover, you’ve landed on the right blog. Here we’ll give you a crash course on the importance of alt text for SEO and how to write effective alt text to increase your rankings (and maybe impress the Google gods).

What is Alt Text, Anyway?

Alt text, also known as alternative text, is the written description of an image on a webpage. Think of it as a caption that screen readers can use to describe visuals to visually impaired users. It also pops up when an image fails to load, ensuring visitors still know what they’re supposed to see. But here’s the kicker: it’s not just about accessibility.

From an SEO perspective, alt text is gold. Search engines like Google can’t see images like humans can. Instead, they rely on alt text to understand what an image is about, helping your site rank better and driving traffic through Google Images.
So, if you’re partnering with the best digital marketing agency (like Creativate!), or just looking to level up your online presence, getting alt text right is non-negotiable.

Why is Alt Text So Important for SEO?

Alt text is the king for a few key reasons:

• Improves Accessibility: Good alt text makes websites accessible to everyone, including people using screen readers. In today’s hyper-digital world, inclusivity is not an exception, it is the norm.

• Increases Topical Relevance: Search engines better understand what’s on your page, when you use descriptive alt text. This improves your site’s topical relevance and helps you appear for relevant searches.

• Helps You Rank on Google Images: Around 1 billion people use Google Images daily. If your images have strong alt text, they’re more likely to show up in search results, driving traffic straight to your website.

• Enhances User Experience: Images break. It happens. Alt text ensures users aren’t left guessing, keeping the user experience smooth and frustration-free.

Should You Add Alt Text to Every Image?

Not necessarily! If an image is purely decorative (like a swirl or a pattern that adds no real meaning), you can skip the alt text. But for every other image (think product shots, infographics, blog visuals), effective alt text is a must.

How to Write Killer Alt Text: Best Practices

Writing good alt text is not rocket science, but it does require a little finesse. Here are five golden rules to follow:

• Be Concise: Screen readers read alt text aloud, so keep it short and sweet. Aim for 5-15 words that describe the image accurately.

• Describe the Image Clearly: Focus on what the image is and why it’s important. For example, instead of writing “fruit,” write “ripe red apples in a wooden basket.” Be specific without going overboard.

• Avoid Keyword Stuffing: Yes, SEO is important, but stuffing your alt text with keywords will backfire. Google frowns upon this, and so will your users. Use keywords naturally, and if it doesn’t make sense, leave it out.

• Don’t State the Obvious: Avoid phrases like “picture of” or “image of.” Both search engines and screen readers already know it’s an image.

• Don’t Repeat Content: If the image is described in nearby text, don’t duplicate it in the alt tag. For example, if your image caption says “Creativate, best SEO company in India,” you don’t need to repeat it in the alt text.

Good vs. Bad Alt Text Examples

Let’s break it down with a quick comparison:

Image: A slice of triple chocolate cake with strawberries.

• Bad Alt Text: “image of cake”
• Okay Alt Text: “cake”
• Good Alt Text: “triple chocolate cake with strawberries”
• Best Alt Text: “slice of triple chocolate cake topped with fresh strawberries on a white plate”

Image: A man using a laptop in a home office.

• Bad Alt Text: “man working”
• Okay Alt Text: “man with laptop”
• Good Alt Text: “man using laptop in home office”
• Best Alt Text: “man typing on a silver laptop at a modern desk in a home office”

See the difference? The best alt text is descriptive, relevant, and concise.

Pro Tip: Think Beyond Images

Alt text isn’t just for photos. It’s also crucial for:

• Icons: Like a shopping cart icon
• Infographics: Summarise key content in the alt text
• Form Buttons: For screen readers to identify what they do

Get Alt Text Done Right for Your Business!

Alt text might seem like a tiny detail, but its impact is huge. Not only does it make your website more accessible, but it also improves your SEO game by helping search engines (and users) understand your content better. So, start writing those alt descriptions with care. Think of them as mini captions that pack a punch, and help your site climb the SEO ladder. After all, every pixel and word matters when you’re building something extraordinary.

Need help crafting the perfect SEO strategy? At Creativate, we combine creativity with results-driven solutions, making us the best performance marketing agency you can count on. Book a free consultation today, and let’s turn your digital goals into a reality!