Social media in 2025? It’s not just part of the game—it is the game. From scheduling posts to analysing audience engagement, the right social media marketing tools can make your campaigns effortless and effective. Whether you’re part of the best social media marketing agency or just starting out with marketing on social media for your business, these seven tools will have you crushing your social strategy in no time.

1. Hootsuite: Your Social Media Command Centre

Hootsuite still wears the crown when it comes to all-in-one social management. Want to schedule posts, look into analytics, and juggle multiple platforms without breaking a sweat? This dashboard’s got you. 

(Pro tip: Hootsuite’s bulk scheduler lets you plan up to 350 posts in one go.) Talk about working smarter, not harder.

And with Google Analytics integrations, you can see exactly how your posts are driving traffic. If streamlining is your vibe, Hootsuite should be at the top of your list.

Pricing:

• Professional Plan: $49/month for solo managers keeping things simple.
• Team Plan: $249/month for collaborative efforts with multiple users.
• Business Plan: $739/month for agencies and larger businesses needing advanced features.

2. Sprout Social: All-in-One Management with a Human Touch

Imagine having all your DMs, comments, and mentions in one inbox—Sprout Social makes it happen. Real-time customer engagement? Check. Trend-spotting with AI-powered analytics? Double check.

If you’re a fan of understanding your audience on a deeper level (who isn’t?), Sprout Social’s social listening features provide invaluable insights into customer sentiments and emerging trends.

3. Canva: Design Like a Pro (Even If You’re Not One)

Who needs a full design team when you’ve got Canva? Canva’s intuitive platform lets anyone create stunning visuals for social media. With ready-to-use templates, background removal tools, and a scheduling feature, it’s ideal for crafting professional-looking posts.

Upgrade to Canva Pro, and you unlock millions of stock images and premium designs. If you’re all about combining speed and creativity, this one’s a no-brainer.

4. Buffer: Affordable and Efficient

On a budget? Buffer’s got your back. Schedule posts, track engagement, and keep your audience happy—all without spending a fortune. 

(Bonus: You can now schedule Instagram Reels and even customise your video thumbnails!)

With plans starting at just $5/month, it’s a steal for small businesses and small teams looking for an effective social media marketing tool on a budget.

Pricing:

• Essentials Plan: Just $5/month—perfect for solo professionals or bloggers.
• Team Plan: $10/month—unlimited users, simple collaboration made easy.
• Agency Plan: $100/month—for marketing agencies with 10+ social channels.

5. Agorapulse: Simplifying Social Media Management

If you like keeping things organised, Agorapulse is your go-to. From its AI writing assistant to its unified inbox, this tool makes managing multiple accounts feel like a walk in the park. And the analytics? Effective, efficient and insightful.

Whether you’re responding to comments or planning Instagram grids, Agorapulse keeps your workflow smooth and stress-free. Try it free for 30 days or opt for a paid plan. The standard plan starts at $49 per month, with custom pricing available for larger needs.

Pricing:

• Try it free for 30 days, no strings attached.
• Standard plan starts at $49/month for small teams.
• Custom plans are available if you’ve got bigger needs.

6. Smartly.io: AI-Powered Advertising

Running paid ads? Smartly.io is like having a personal assistant who never sleeps. It automates your creative production, optimises campaigns, and uses predictive analytics to give your ROI a serious boost.

For agencies focusing on performance and precision, this tool is worth every penny. Smartly.io works with tailored solutions—pricing is custom, depending on your unique needs. Reach out to them directly to get started.

7. SocialPilot: Tailored for Teams

If your team is juggling a gazillion accounts, SocialPilot is a lifesaver. Bulk schedule up to 500 posts, collaborate with teammates, and store reusable content assets in its content library.

With plans starting at $25/month, it’s perfect for growing businesses that need room to scale.

Why These Tools Rock

Social media isn’t just about posting pretty pictures anymore and hashtags anymore. With algorithms changing faster than fashion trends, you need tools that help you work smarter. From Hootsuite to Canva, these apps simplify your day-to-day tasks to bring your A-game to strategy and execution and are your backstage pass to social media success in 2025.

Kickoff Your Social Media Superpowers

Using the right tools is like having a superpower—they let you focus on creativity and connection while handling the nitty-gritty. So, what are you waiting for? Give these tools a try, and watch your social media presence go from “meh” to “wow.”

At Creativate, we’re all about helping brands like yours shine. Book a free consultation today, and let’s chat about levelling up your social media game!