The Challenge

Galeno, a leading hygiene solutions provider in the UAE, sought to refresh its website and refine its brand identity while retaining its existing logo and core brand message. Their primary concern was the website’s cumbersome checkout process and the lack of secure payment options. With a decade of B2B expertise, Galeno desired to seamlessly expand into the B2C space by enhancing user experience while shopping via their website.

The Creative Process

Branding

The existing logo was retained, as per the client’s request, recognizing Galeno’s established brand identity with its ten-year industry presence. To support this identity and cultivate a cohesive brand voice and messaging across all platforms, we developed a comprehensive brand kit. This kit included a defined set of fonts for consistent use in all brand collaterals, strengthening brand recognition and product communication. We also designed social media templates with captivating visuals to elevate Galeno’s social media marketing efforts.

The revised approach ensured a seamless user experience for customers while maintaining brand consistency across all touchpoints. With a secure and user-friendly website, coupled with a refreshed brand identity, Galeno was well-positioned to expand its reach and solidify its position in the UAE’s hygiene solutions market.

Website Revamp

Our focus was to create a more efficient and secure user experience for online shopping.  We began by crafting wireframes, offering Galeno a transparent view of the proposed website’s layout and functionality. Next, we designed and developed the website, addressing any factors hindering its optimal performance. To further enhance the user experience, we elevated the quality of product images and integrated various payment methods, streamlining the checkout process.

The Solution

To address the website and branding challenges, we implemented a multi-step approach, ensuring a smooth and efficient process. First, we conducted a thorough assessment to identify key pain points. Next, working closely with the Galeno team, we designed the website using a user-centric approach. This approach ensured a seamless and optimized experience for online transactions, prioritizing user experience while developing efficient and visually appealing website designs – all within a defined timeframe.